The problem around content monetization is one which content producers are constantly trying to solve. At the core of this problem is a mismatch between supply and demand. Content, which is increasingly abundant, is captured by human attention, which is in limited supply. The volume of content being produced is growing at staggering rates while total human attention remains flat. Our guest, , argues that the current content monetization model is outdated, broken and is in need of an overhaul. Previously at Google and YouTube, Maciej has a broad understanding content monetization models and lays out a vision for open marketplaces for attention using blockchains. He argues that content discovery systems like the Google Page Rank algorithm and Facebook's News Feed could be replaced by open networks based on the mechanics of Bitcoin.
The problem around content monetization is one which content producers are constantly trying to solve. At the core of this problem is a mismatch between supply and demand. Content, which is increasingly abundant, is captured by human attention, which is in limited supply. The volume of content being produced is growing at staggering rates while total human attention remains flat.
Our guest, , argues that the current content monetization model is outdated, broken and is in need of an overhaul. Previously at Google and YouTube, Maciej has a broad understanding content monetization models and lays out a vision for open marketplaces for attention using blockchains. He argues that content discovery systems like the Google Page Rank algorithm and Facebook’s News Feed could be replaced by open networks based on the mechanics of Bitcoin.
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This episode is hosted by Meher Roy and Sébastien Couture. Show notes and listening options: epicenter.tv/120