Simon de la Rouviere is a writer, artist, musician & coder. At ConsenSys, he co-founded Ujo Music in 2015, launching the first automated, smart contract, royalty payments prototype with Grammy-winning musician, Imogen Heap. He has helped co-design the ERC20 token standard & started the first smart contract security best practices now being utilised in all Solidity linters. He pioneered Curation Markets, inventing new crypto-economic primitives such as token bonding curves. In the arts, he’s previously started a decentralized band in 2014, write’s frequently on Medium & recently created the first artwork that is always on sale.